25th Birthday

2010 is turning out to be a great year, don’t you think? It’s the perfect year for celebrating something special. Maybe hanging some balloons, draping some streamers.

Ok, enough hinting, it’s our birthday!

Who’d have thought, 25 short years ago we opened our very first store in Selfridges on London’s Oxford Street.  And now look at us, baking fresh, all day, everyday right across the UK.  

And because we love a good birthday bash, we’ll be celebrating throughout the year with exciting events, special offers and lots of tasty fun.  We hope you’ll join us?